Bueno Group: a Norwegian fintech company with a European focus
Bueno makes it easy for people to manage their property abroad by combining financial services with innovative solutions and cost savings. In January 2022, Bueno was the first B2C fintech to launch fully functional IBANs in Spain on the Iberpay local banking network. For 2023, we are making an even bigger step forward, to become a complete (non-mortgage) banking alternative in Spain, with European expansion ambitions.
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Fintech represents a huge opportunity
The financial world is changing. New and innovative companies like Bueno are reinventing financial services. In the future, payments and transfers will be seamlessly included in products and services - banking in the conventional form will become a concept from the past. The Global Neobanking Market size was estimated at USD 80.39 billion in 2022, and is projected to grow at a Compound Annual Growth Rate (CAGR) of 56.91% to reach USD 765.70 billion by 2027. The European Neobanking Market is expected to grow at a CAGR of 45.9% over the same period (source Businesswire / kbv research)
A unique fintech company
Most neobanks use the freemium model to attract customers with the aim that they will upgrade to paid services. So far, measured by profitability, this doesn’t seem to have been very successful. Some neobanks have as few as 10% of their customers on paid plans. Bueno's business model is different. We aim to provide financial services that solve the key pain points of our customers. Saving customers time, money and frustration is something many property owners are willing to pay for. With 100% paying customers, Bueno forecasts profitability during 2023.
Technology is driving the innovation
One of the reasons banks are finding it hard to compete with fintech companies is technology. Legacy banks often have older systems based on outdated technology. But this is not only a challenge for banks, there are many modern companies who are stuck with technologies that are holding them back. Bueno believes that top performing fintech companies must build a flexible platform and continuously innovate, probably replacing much of their code every 24 months. Bueno has taken a modern approach to development and can easily replace/update parts of our technical infrastructure.
A potential for significant growth
An investment in Bueno Group AS is more than solely an investment in a neobank. We aim to provide an ecosystem that solves pain points and simplifies the lives of our core users. Some of the income streams generated by non-banking products represent substantial opportunities. Bueno will approach future growth with a corporate structure that maximises shareholder returns. We believe that Bueno Group AS has potential for significant growth over the next 5 to 10 years. Having built a strong financial foundation and reputation, we will be in a unique position to expand throughout Europe. Contact us to learn more about an investment in Bueno Group.